For over 12 years, PLANET BABÖ's founder moved through every corner of the yoga universe—from the heat of Bikram and the precision of Ashtanga to the spiritual high of Kundalini. But whether she was practicing in a studio class or flowing at home, she kept running into the same problem: yoga wear and accessories were lacking joy and personality.

The options out there were either boring, standard mats with giant corporate logos, or flimsy "earthy" mats with stereotypical yogi designs that couldn't handle advanced daily movement. She spent years searching for cute, high-performance workout gear—only to find things that were either generic and boring with big corporate logos, or way too stereotypical, traditional yogi. Nothing felt inspirational or fun. So she asked herself—if movement is so incredibly expressive and inspired, why on earth is the gear not?

She realized this issue goes much deeper than she previously thought. For so long, society has conditioned us—especially women—to treat movement like a necessary chore to fit a certain look or meet a certain goal. In other words, it doesn’t matter how you feel, just do it. But exercise doesn’t have to feel forced or driven by guilt. The more we force, the less we listen to what our self and body truly needs.

When we move in ways we actually enjoy, everything shifts. You start to move because you want to. You lose the guilt and suffering tied to exercise. You discover that movement was never about forcing yourself to look or feel a certain way.

When you fall in love with movement in your own way, it loves you back: your relationship with yourself improves, you hear your body's needs more clearly, and you naturally look and feel better. And, then, it trickles beyond you—you start to show up better for the people around you. Why? Because you are choosing to do things for yourself with love, so you start to do things for others with love. That kind of care lasts much longer than any unsustainable obsession with your body ever could. The truth is, movement can be inspired. It does not have to be forced. 

To break out of this habit of forcing ourselves to exercise and to learn how to fall in love with movement, start simply. Discover what kinds of movement inspire you. Listen to your favorite music and put yourself together. Put on your favorite outfit, some cute accessories, and try different things. If you don’t like something, that’s okay. Try something else. There is no single "right" way. Your journey starts by figuring out how you like to move. And once you find your thing, the force and stressors fall away. 

Our founder applied this thinking to her own life. She’d already discovered her love for yoga, but got lost in the monotony of her practice. To re-inspire herself, she tried to find cute athletic wear and accessories for motivation, but couldn’t find the perfect high-function, stylish fitness gear she was seeking. Instead of giving up, she decided to create it herself. Thus, Planet Babö was born. It’s a planet where technical engineering meets a love for design and movement, where you never have to choose between function and feeling cute.

Let’s drop the force. Erase the guilt. Re-inspire ourselves. Together, we can shift the culture of movement to become one of joy, inspiration, and a celebration of our bodies.

With love and gratitude from our planet to yours, we hope you find a practice that's truly out of this world and just right for you.